Jess Bernert is a strategic Creative Director with 25 years of experience shaping brand ecosystems across beverage, hospitality, wellness, and industrial sectors. She blends concept, design, and operational strategy to build brand systems that scale—moving work from “good visuals” to aligned, high-performance identity.

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Her leadership has guided teams, founders, and cross-functional partners toward clarity and focus, often through collaborative workshops, narrative frameworks, and refined visual direction. Jess is known for her trained eye, calm presence, and ability to unify creative vision with business outcomes.

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She works hands-on in brand identity, packaging, and storytelling, while mentoring teams toward taste, restraint, and elevated execution. Her approach blends design craft with human insight, delivering work that is both emotionally resonant and strategically grounded.

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Jess is available for fractional creative direction, brand evolution projects, and high-caliber collaborations.